Kitchen Joy’s Thai Cube Boxes Now Use FSC-Certified Paper Packaging for Sustainability

Charoen Pokphand Foods Public Company Limited (CP Foods) is proud to announce that Kitchen Joy’s Thai Cube boxes now feature paper packaging certified by the Forest Stewardship Council (FSC). This significant move underscores CP Foods’ commitment to combating deforestation and preserving biodiversity.

 

Thidarat Dechayontbancha, Head of Procurement at CP Foods, highlighted the importance of this transition: “Our Kitchen Joy’s Thai Cube packaging has received FSC certification due to our collaborative efforts with business partners. This initiative is part of our broader 'Partner to Grow” project, which focuses on sourcing materials and packaging from production chains that prioritize environmental care, social responsibility, and robust corporate governance in line with ESG principles.”

The FSC certification ensures that the paper used in Kitchen Joy’s Thai Cube boxes comes from responsibly managed forests that provide environmental, social, and economic benefits. This shift not only helps in preserving biodiversity and preventing deforestation but also aligns with global sustainability trends and consumer expectations.

 

Currently, the FSC-certified packaging for Kitchen Joy’s Thai Cube is available throughout Europe. In addition to this, CP Foods has started using FSC-certified corrugated cardboard boxes for transporting products, further emphasizing their commitment to sustainable practices.

“Adopting FSC-certified packaging highlights our dedication to enhancing the value chain in response to growing environmental awareness among consumers. It also supports our business partners in adopting sustainable practices, thereby boosting competitiveness and fostering mutual growth. The FSC logo on our packaging assures consumers that they are choosing products that contribute to environmental preservation,” added Ms. Thidarat.

 

The "PARTNER TO GROW " project, now in its second year, aims to strengthen the capabilities of CP Foods’ business partners, both large and small. By fostering collaboration, improving work efficiency, and integrating innovation and technology, the project supports long-term business growth. It ensures the delivery of high-quality, safe products that meet international standards while maintaining social responsibility and conserving natural resources.