BUZZEBEES Soars! Confirms Leadership as the No. 1 Marketing Platform with Full Funnel Strategy and 3.4 Billion Baht Revenue Target in 2025

Amidst the challenging and rapidly changing digital marketing battlefield, BUZZEBEES announces a significant success, ascending to become the No. 1 Full Funnel Marketing Platform leader. This achievement stems from creating a complete marketing Ecosystem, spanning from attracting new customers (Acquisition) to sustainable customer retention (Retention), underscoring its vision to be a key player driving businesses to grow to their full potential.

BUZZEBEES' success is built upon three core, seamlessly integrated businesses: Buzzebees Loyalty & Engagement, Hive Commerce, and Mediabuzz, each being a leader in its own market with distinct strengths.

The Powerful CRM Loyalty & Engagement Platform Powered by AI 

Buzzebees Loyalty & Engagement is the cornerstone for building strong brand-customer relationships. It is the largest provider of CRM and Loyalty systems in the market, currently trusted by over 3,000 platforms from leading enterprises and SMEs across Thailand, Vietnam, Malaysia, the Philippines, Indonesia, and Cambodia.

Ms. Nattida Sanguansin, Managing Director and Co-Founder of BUZZEBEES Co., Ltd. (BUZZEBEES), stated, "BUZZEBEES is no longer just a company providing a Loyalty Platform as in the past. We are creating digital infrastructure that helps all businesses grow sustainably." A key highlight of this platform is its evolution into an AI-Powered Loyalty Platform, enhancing efficiency with artificial intelligence technology. Noteworthy features include: 

AI-AgenticAnalysis: Precise, in-depth data analysis with continuous marketing action recommendations to achieve desired outcomes.:

AI-Automation Smart customer segmentation and delivery of Personalized Offers at the Personalized Moment to boost engagement rates and create clear market transformation.:

ReceiptIQ An advanced smart receipt verification system, allowing marketers to easily create innovative campaigns simply by uploading receipts. The backend also supports complex configurations, covering all marketing formats.

Furthermore, BUZZEBEES remains committed to continuously developing its platform so marketers can create fast, flexible campaigns and seamlessly connect the Offline-to-Online world.

Hive Commerce: The Fastest Growing E-Commerce Enabler in 2025

For businesses aiming for full-fledged e-commerce market penetration, Hive Commerce is the answer. It is a comprehensive E-Commerce Enabler, offering services from marketing, online store management, and Live Commerce to Fulfillment Services, covering both Brand.com platforms and leading marketplaces such as Lazada, Shopee, and TikTok. As a Certified Enabler across all platforms, Hive Commerce is trusted by numerous leading brands, including Tipco, Kate, I.P.One, and ThaiNamthip, among many others.

In 2024, Hive Commerce successfully achieved its highest GMV, growing by nearly 50%, with the TikTok platform seeing the highest sales growth, doubling its figures. For 2025, Hive Commerce aims to drive brand sales growth up to 10 times and targets becoming the No. 1 E-Commerce Enabler in Thailand.

Mediabuzz: The New Frontier of Digital Marketing Driven by Influencer and Affiliate

Another crucial puzzle piece strengthening the Ecosystem is Mediabuzz, the Digital Marketing business unit created to address marketing needs differently from traditional agencies. It focuses on driving genuine conversion through measurable KOLs and Influencers, offering various formats with a pay-on-sales model.

To rapidly bolster its strength, BUZZEBEES acquired Insightout, an agency specializing in creative and Digital Marketing, as well as 'Tid Pro,' a top Affiliate page administrator in the country. This led to Mediabuzz's highest success in 2025, securing numerous regional awards, such as Shopee Best Performance and the Lazada SEA Awards 2025 in the Thailand Affiliate of the Year category.

Additionally, Mediabuzz continues its growth trajectory by launching “CREATE,” an Affiliate Marketing platform that aggregates Creators nationwide and features an Affiliate job distribution system leveraging Data & AI to generate income opportunities even for smaller Creators. It is driven by three core concepts:

• Granting Creators of all levels access to work and income generation.
• Supporting Creators in driving sales through the Affiliate Engine.
• Using AI-Match to pair Creators with the most suitable jobs.

Just one month after its launch, CREATE generated nearly 100 million Baht GMV through a network of over 300 Creators, aiming to become the No. 1 Creator & Affiliate Platform in Thailand.

Stepping onto the Global Stage: BUZZEBEES' Grand Ambition

Beyond domestic growth, BUZZEBEES continues to expand its business into international markets. It currently operates in six countries: Thailand, Vietnam, Malaysia, the Philippines, Indonesia, and Cambodia. BUZZEBEES now manages over 3,000 partner platforms with over 200 million user accounts.

Mr. Michael Chen, CEO of BUZZEBEES stated, "BUZZEBEES' vision since its founding is ‘Connecting the World.’ We aim to connect businesses of all sizes to grow together sustainably and set a goal to create the largest business Ecosystem in Southeast Asia. This year, we have grown significantly from our three core businesses: Buzzebees Loyalty & Engagement, Hive Commerce, and Mediabuzz. We have created a comprehensive marketing Ecosystem, covering the entire Funnel, from customer acquisition and purchase experience creation to long-term customer retention, striving to be the No. 1 Marketing Platform leader in Thailand and the region and elevate the standard of Thai digital marketing to the global stage."

For its 2025 target, BUZZEBEES has set a total revenue growth goal of 3.4 billion Baht, solidifying its leadership in technology and global business, along with plans for strategic partnerships with leading international companies.