QD Expands into Luxury and Premium Market with Two New Flagships, "EICHHOLTZ THAILAND" and "QD Selected," in Sukhumvit, Introducing 'Dutch Design' to Thailand and Aiming for 6 Stores in 2 Years.

Quattro Design Co., Ltd., under the VPPW Group, is launching a significant business expansion strategy in the furniture and home décor market. The company introduces two new brands: "EICHHOLTZ THAILAND" in the luxury segment and "QD Selected" in the affordable premium segment, using Dutch design as its core strategy. QD aims to cater to the diverse needs of customers with a "One Stop Design Solution" concept, targeting 100% business growth within two years and expanding into major provincial markets.

Khun Pornada Nivatvongs, Managing Director of VPPW Group, spoke about the inception of "EICHHOLTZ THAILAND" and "QD Selected":  "At VPPW, we prioritize being a leader in lifestyle innovation and comprehensive design that enhances quality of life. Beyond the Vespa brand that we currently manage, we saw opportunities in the segment of customers who value quality of life and aesthetics, along with market trends leaning towards housing and interior design. Hence, we focus on Dutch design as a key market strength."

Khun Pornada further explained, "Dutch design and manufacturing have a unique identity in terms of form, space utilization, functionality, and aesthetics, stemming from a rational yet contemporary and distinctive approach. With high-quality European manufacturing techniques and sustainability considerations, Dutch design effectively meets the demands of both current and future markets."

The company has launched two flagship stores to cater to different customer groups:

EICHHOLTZ THAILAND: A luxury flagship store spanning 900 square meters at A Square, Sukhumvit 26, presenting the concept of "Complete Luxury" with a comprehensive range of high-end furniture and décor. The store targets the luxury segment, focusing on the perfection of design and craftsmanship at accessible prices. Eichholtz, a renowned Dutch brand, combines European sensibility with global luxury, creating elegant, classic yet contemporary designs. Every room is meticulously designed to reflect European luxury. Our company is the exclusive distributor of Eichholtz in Thailand. Eichholtz has over 100 branches worldwide, in Europe, America, Australia, and Dubai, and has decorated more than 10,000 world-class hotels, restaurants, and shopping malls.

QD Selected: A 500-square-meter multi-brand lifestyle store on the 1st floor of EmQuartier Shopping Mall. It caters to the affordable premium segment, offering quality design at accessible prices under the concept "Add Play to Space." QD

 

Selected brings together over 3,000 carefully curated furniture and décor items from experienced Dutch and European brands, focusing on beauty, comfort, and durability, suitable for every room in the home. The store is divided into 9 zones, with a special corner for pet design products under the PRYNWAN PET brand, allowing customers to experience and gain new inspiration for their living spaces every day.

With a vision of market expansion and meeting customer needs nationwide, the company plans to expand QD Selected to six branches within two years. This expansion will enhance the brand’s presence in the affordable premium market and significantly increase market share. Moreover, the expansion underscores the company’s commitment to offering high-quality design products at accessible prices to Thai consumers, leading to sustainable long-term business growth.

Khun Praowphan Laohapongchana, Managing Director and Design Director of Quattro Design Co., Ltd., added, “Eichholtz is a global Dutch brand that blends European luxury with simple yet attractive designs, ensuring that every corner of the home brings joy to home design lovers every day."

"As for QD Selected, we focus on inspiring design enthusiasts to enjoy decorating their homes by themselves. The brand selects products and presents a home décor shopping experience with beautiful sets and various room corners, divided into 9 zones, including QD Selected Furniture, Chair Parade, Flower Corner, Poster, Accessories Room, and more. This store is filled with carefully selected home furnishings and décor from Dutch brands and famous European brands like POLSPOTTEN and &klevering from Amsterdam, known for their bold designs, vibrant colors, and playful elements, or kitchen and bathroom accessories from Zone Denmark and famous flowers from Silk-ka from the Netherlands. Customers can also try out different arrangements in the QD Studio corner."

“There is also a special zone for pets under the PRYNWAN Pets brand, offering adorable bedding, leashes, and toys for pets designed to harmonize with home décor, with sustainability and the comfort of your pets in mind.”

Both EICHHOLTZ THAILAND and QD Selected were designed to fulfill diverse lifestyles through the concept of Sensual Design Experience. This concept creates in-store experiences that reflect the store’s concept, buyer’s personality, and offer inspiration for every room or space in a 360-degree view, allowing customers to truly experience Dutch Design Aesthetic.”

Khun Praowphan added, “At QD, we are a One-Stop Design Service Solution. Besides retail, we also offer comprehensive design services, from interior design to sourcing home accessories to custom furniture production, leveraging the expertise of our experienced design team. We cater to both B2B, B2C, and professionals, both domestically and internationally."

“We are confident that every product we select, along with our various design services, will meet the needs of all spaces, whether residential, commercial, hotel, or retail, in both luxury and premium segments, with outstanding design, quality, and value.”

QD is committed to being the destination for those passionate about design, furniture, and unique décor. EICHHOLTZ THAILAND and QD Selected are now open to welcome customers. QD Selected operates daily on the 1st floor of EmQuartier, Building C. For more details, call 02-003-6385. EICHHOLTZ THAILAND is located at A-SQUARE, Sukhumvit 26. For more information, contact 02-116-6945 or @QuattroDesign.